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As a farmer, you may know every cow in your herd by sight. You may even have named them all and know each one’s individual quirks and habits. While there are tremendous benefits to monitoring each cow individually – especially when it comes to fertility – there are situations when group monitoring is equally as important and more efficient.

Farmers have long been appreciated for the sacrifices they make to ensure our supermarkets are stocked with an abundance of produce. That said, the traditional image of the dairy-farmer rising before dawn to milk the cows while his dedicated wife hand-rears the calves and the kids rake out the cowsheds seems far-fetched today.

They say that timing is everything. This is definitely true when it comes to inseminating cows – the timing must be perfect in order for the insemination to result in conception.
When conception rates are maximized, cows become pregnant at the optimal time to ensure that milk production remains at its optimum level, resulting in healthy cows and a healthy bottom line for the farm. Despite the critical importance of conception rates, only 35-45% of cows get pregnant on the first insemination.