Regional Sales Manager UK


Job Description

​The mission of the Regional Sales Manager is to develop and execute a clear, multi-year go-to-market strategy for the region, aiming to achieve market leadership through profitable, sustainable sales growth, and excellent delivery to customers and partners.


  • Build and manage a strong ecosystem of channel partners to maximize new customer opportunities and to enable cost-effective delivery of Afimilk’s solutions. Manage closely strategic channels in the region.
  • Meet or exceed annual sales operating metrics including: order entry, revenue, operating expenses, collections, contribution margins and sales productivity.
  • Manage the territory’s resources and budget within the boundaries of the approved plan.
  • Directly manage dealer accounts alongside territory oversight
  • Take part is setting and executing the territory’s marketing plans in collaboration with the region and with corporate marketing.
  • Provide HQ with a clear and regular visibility of business opportunities, recommended priorities and quantified investments necessary to build the territory’s business to meeting the above strategic goals.
  • Take part in the development of sales strategies, customer support programs and Partner-delivered programs for customers of all sizes across the territory.
  • Take a strong personal lead in driving solutions sales and closing large bids within key targeted customers across the territory.
  • Train dealer organization on the sale of Afimilk products and solutions
  • Assist dealers with sales calls and closing of projects sales
  • Provide inputs for the marketing strategies and product roadmap requirements to the HQ.
  • Represent the company at key conferences, seminars, and exhibitions as may be needed.

Required Experience and traits:

  • At least 7 years of sales, gained mainly in a technical international multi-cultural company environment. Additional business development and leadership experience would be an advantage.
  • Meaningful experience in the British dairy market is mandatory. 
  • Previous experience gained with dairy farming technology is a pro.
  • Strong business acumen with the skills to remain on the cutting edge; drive new business by conceptualizing strategies, developing and managing channels, establishing strategic partnerships and building an effective customer-centric Partner ecosystem to deliver exceptional results to customers.
  • Well organized and structured at his work. Process oriented person.
  • Hands-on and charismatic leader with clear ability to lead from the front and lead by example both within the organization and by being the public face of the company in the territory.
  • Team player who can mentor and motivate a team to embark and follow through on a shared goal. 
  • Culturally and commercially flexible, well-versed in the considerable complexities of the region, but combined with very high professional standards. 
  • Proactive, able to work with minimal HQ guidance but with the corporate perspective to ensure that local initiatives map with worldwide approaches and goals.
  • An individual possessing the highest levels of professional and personal honesty, integrity and ethics.

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